Decades of Expertise, Shaping the Future of Manufacturing
Fireball Industries was born from a legacy of industrial problem-solving refined over decades and reinvented for the factories of tomorrow.
With deep roots in automation and robotics, CEO Eric Seme leads a specialized team of engineers and technologists united by a clear mission: to give manufacturers tools that work the way they should. Under his direction, Fireball Industries is turning years of custom machine and automated-line work into standard products: AMRs, integrated AMR and cobot packages, robots as a service, and palletizers, with engineering services behind all of them.
We don't just build solutions. We modernize operations, retrofit legacy systems, and harmonize fragmented processes into streamlined, adaptive ecosystems. From digital commissioning and edge AI to autonomous robots and machine vision, our capabilities are engineered for real-world factories, not tech showrooms.
Fireball is driven by a clear focus: building practical, reliable automation for modern manufacturing. Our approach combines technical expertise with an understanding of how factories really run, keeping solutions straightforward and effective.
The company is led by Eric Seme, whose guidance shapes its vision and direction.
Eric Seme
CEO
Automation expertise is in Eric's blood, from his grandfather handing out Fireball candies at GM, to his father's innovative industrial robotics tooling. Eric now pushes the boundaries further, pioneering masterful solutions to the complex challenges of machine learning, data harmony, and industrial security for our clients.
At the heart of Fireball is a simple belief:
Our Mission
We deliver open, practical automation that solves real plant-floor problems. With expertise, AI systems, and transparency, we help manufacturers modernize without lock-in, complexity, or compromise. We build technology we'd want in our own factories: innovative, adaptable, and backed by people who stand behind it.
Our Vision
Fireball Industries drives the transformation of industrial automation with intelligent, secure, and scalable systems. We envision factories that are connected, data-driven, resilient, and collaborative, making innovation accessible to all.
Our Values
At Fireball, innovation must be practical, open, and human-centered. We value transparency over lock-in, simplicity over complexity, and adaptability over rigidity. Every solution is secure, scalable, and grounded in real expertise, technology we'd proudly run in our own factories.
Tailored Smart Solutions for Diverse Sectors
Every industry runs differently, but all of them are under pressure to run smarter. At Fireball Industries, we understand that automation isn't one-size-fits-all. That's why we engineer flexible, intelligent systems that adapt to your industry's specific needs, legacy infrastructure, and operational realities.
Whether you're navigating regulatory complexity in pharmaceuticals, deploying robotics in metal fabrication, or modernizing SCADA in food and beverage, our team brings the technical depth and domain knowledge to make smart, scalable decisions at every step of the process.
How a project runs, start to finish.
Conversation
We start with a conversation about your operations and goals: what runs on your floor today, what keeps stopping it, and what you need it to do next.
- Your line, your controls, your constraints
- Manufacturers, OEMs, and integrators alike
Scope and quote
We scope a solution that fits your timeline and budget, then send back a quote you can act on.
- Open architecture, so nothing locks you in
- No hidden fees
Design and build
Controls design and system architecture, robotics and motion integration, panel builds, and prototype and pilot-line development, engineered for real-world factories.
- Controls design and machine modifications
- Robotics and motion integration
- Prototype and pilot-line development
Digital commissioning
Digital commissioning lets us validate systems before they reach your floor, delivering faster, safer rollouts with less downtime and fewer surprises at startup.
- Validated before installation
- Less downtime at startup
Installation and startup
Project management and site startups, with on-site installation and SCADA support, from a single cell to a nationwide rollout.
- Project management and site startups
- On-site installation and SCADA support
Support
We don't just build solutions, we stand behind them: remote and on-site troubleshooting, preventive and predictive maintenance, and retrofit and modernization. The Manufacturing Excellence Program adds monthly support for continuous improvement, without the overhead of full-time staff.
- Remote and on-site troubleshooting
- Preventive and predictive maintenance
- Manufacturing Excellence Program
Don't hesitate to contact us any time.
Get in touch with us today to discuss your project and start building smarter solutions.